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Countrywide Becomes Domania's Latest Client
Countrywide selects Domania's Portfolio Protect to help build
stronger relationships with borrowers, reduce the cost of loan origination and increase
customer loyalty
BOSTON, March 8, 2002 - Domania, Inc., a 12-year-old Boston-based financial
services software and marketing firm, announced today that Countrywide Home Loans, Inc., a national
leader in residential finance, has selected Domania's loan retention and customer relationship
product, Portfolio Protect.
Portfolio Protect is the only technology product in the marketplace that uses
behavioral models and statistical projections to anticipate loan runoff. Portfolio Protect will be
integrated with Countrywide's Seller's Advantage program, a new service on Countrywide's Web site
(www.countrywide.com) that enables consumers to access time- and money-saving tools and information
related to the sale of their home and the purchase of a new one. Countrywide is adopting Domania's
solution not only to expand the benefits of Seller's Advantage to consumers and current customers,
but also to further strengthen its customer retention efforts.
"We are always looking for ways to increase the value we provide our customers
and drive loyalty among them, which in turn increases our customer retention and allows for greater
profitability," said Stephen Douglass, executive vice president of Market Research at Countrywide.
"Domania offers intelligent solutions, and their marketing expertise and technical savvy give us
confidence that the program will increase our portfolio retention results."
Portfolio Protect helps financial services companies retain existing customers
as well as acquire new borrowers. By targeting the at-risk customers who are considering moving
or refinancing, Portfolio Protect enables lenders to offer the most appropriate loan products
through a fully outsourced rules based e-mail marketing program.
"The goal is to help lenders identify those customers in their portfolio who
are likely to leave and then provide them with marketing services that help stem the runoff. At
the same time, a lender's customers are provided with the proper information needed to help buy
and sell homes faster, more intelligently and for the best price," said Steve Kropper, CEO of
Domania. "By integrating Portfolio Protect with the Seller's Advantage program, Countrywide
will be able to build better relationships with current and potential borrowers."
Founded in 1969, Countrywide Credit Industries, Inc. (NYSE: CCR), is a member
of the Standard & Poor's (S&P) 500 and Forbes 500. Its primary subsidiary, Countrywide Home Loans,
Inc., was recently ranked number one in customer satisfaction among the largest national home
mortgage lenders by J.D. Power and Associates*, Countrywide, through its subsidiaries and
affiliates, provides mortgage banking and diversified financial services in domestic and
international markets. Consumer businesses include mortgages, insurance and other financial products.
Business-to-business activities encompass capital markets, transaction processing and insurance.
The company is headquartered in Calabasas, Calif., and has more than 17,000 employees with more
than 500 offices nationwide. For more information about the company, visit Countrywide's Web
site at www.countrywide.com.
*J.D. Power and Associates 2002 Home Mortgage Study(SM). Study based on
responses from 6,817 home mortgage customers. www.jdpower.com.
Domania, Inc. is a financial and marketing services software company that
provides innovative customer acquisition and retention products to banks, mortgage lenders and
Realtors®. Domania has a client roster that includes Chase Manhattan Mortgage, Countrywide
Home Loans, Homestore, IndyMac Bank, GreenPoint Mortgage and E-LOAN. The company also operates
the consumer real estate Web site, www.domania.com, rated among the top financial Web sites by
Money Magazine. Domania's Home Price Check provides historical home price data through such
prestigious partners as America Online (AOL), Dow Jones, Realtor.com, CBS MarketWatch,
MonsterMoving and The Motley Fool. Based in Boston, Domania was founded in 1989 as INPHO, Inc.
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