Domania Corporate Site
Home > Press Releases> Press Releases

Press Releases

GreenPoint Mortgage Teams Up with Domania to Generate New Purchase Money Loans

Boston, MA, June 11, 2001 — Domania announced that it has teamed up with GreenPoint Mortgage, a subsidiary of GreenPoint Financial Corp. (NYSE: GPT), one of the leading specialty finance companies in the United States, to utilize Domania's proprietary software and marketing services to drive new purchase money loan applications.

"Domania is excited to work with GreenPoint Mortgage," commented Steve Kropper, CEO of Domania. "GreenPoint is an industry innovator and it maximizes the use of technology to serve its customers and expand its business. As GreenPoint looks beyond the current refinancing boom, Domania's customer acquisition and retention software and email marketing program will add enduring value to GreenPoint's origination and servicing portfolios."

Domania offers clients a powerful way to interact with their customers. When customers use the historical home price data in Domania's Home Price Check Tool, Domania can determine when customers are in the buy zone and provide them with a targeted email message that increases the client's new loan acquisition as well as customer retention.

"The key to online marketing in the mortgage industry is to deliver the right product message in that narrow window, typically 21 days out of every five years, when consumers are focused on a mortgage," said Bernie Dietz, Vice-President of Sales and Business Development at Domania. "Domania attracts and delivers customers who are actively looking to buy or refinance. By focusing on near-term transactors and delivering them to whichever channel a client prefers, we minimize our clients' runoff and positively impact their bottom line," added Dietz.

"Domania has figured out the way to maximize the use of the Web for real estate-related marketing," said David Balshaw, Vice President of Marketing and Business Development for GreenPoint Mortgage. "Using Domania's services, we can interact with new and current customers in a way that provides them with valuable information and provides an intelligent vehicle for delivering product messages."

Balshaw noted the speed and ease with which Domania had integrated its software into GreenPoint Mortgage's site. "Domania was very fast and professional to work with," he said. "Domania's technical people integrated their software and had the site operational within ten days of signing a contract. It was a fast and seamless operation."

About GreenPoint Mortgage -- GreenPoint Mortgage is a subsidiary of GreenPoint Financial Corp. (NYSE: GPT - news), http://www.greenpoint.com, a leading national specialty housing finance company with more than $13 billion in annual loan originations, and three principal businesses. GreenPoint Mortgage is a leading national lender in non-conforming residential mortgages, specializing in "Alternative A" mortgage loans. GreenPoint Credit is one of the nation's largest lenders in manufactured housing finance. GreenPoint Bank, a New York State chartered savings bank, is the second largest thrift depository in the Greater New York area with $11 billion in deposits in 74 branches serving more than 400,000 households.

About Domania, Inc. -- Domania, Inc. is a financial and marketing services software company that provides innovative customer acquisition and retention products to banks, mortgage lenders and Realtors. The company also operates the consumer real estate Web site, www.domania.com, rated among the top financial Web sites by Money Magazine. Domania's Home Price Check™ provides historical home price data through such prestigious partners as America Online (AOL), Dow Jones, Realtor.com, CBS MarketWatch, MonsterMoving, and The Motley Fool. Based in Boston, MA, Domania was founded in 1989 as INPHO, Inc.


  Business
   Lender Services
   For Real Estate Agents
   Contact Sales

  Company
   Company Info
   Customer Service
   Careers
   Clients
   Contact Us
   Directions

  Press
   Polls
   Press Releases
   In the News
 
 
 
 
 



     
© 1998-2006 LendingTree, LLC.
  We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status, or national origin.

© 1998 - 2008 Domania.com, a service of LendingTree, LLC. All Rights Reserved. This site is directed at, and made available to, persons in the continental U.S., Alaska and Hawaii only. LendingTree technology and processes are patented under US Patent Nos. 6,385,594 and 6,611,816.


REALTOR® - A registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics.

Find Houses for Sale or real estate agents at Real Estate.com.

PARTNER SITES
Tree | HomeConnections | ImproveNet | iNest | RealEstate
Expedia | Hotels | Hotwire | GetSmart | Home Loan Center | LendingTree