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Boston, March 7, 2000
Domania.com - purveyor of the nation's largest online bank of actual home sales data, HomePriceCheck.com -- today announced the appointment of Ellen Bossert as Chief Marketing Officer. An accomplished consumer brand marketer, Bossert joins Domania.com from MIT Media Lab spin-off Presto Technologies, where she served as Vice President of Marketing and Sales. Bossert will oversee all efforts associated with branding, marketing and communications for domania.com, as well as content development and strategic alliances for the Boston-based CMGI@Ventures company. Bossert, who received undergraduate and graduate business degrees from Columbia University and Harvard Business School, has 11 years of global consumer marketing and business management experience. At Presto, Bossert was instrumental in the pioneering of an RFID physical e-wallet that allows consumers to shop, wave and go on the Internet and at retail. Prior to joining Presto, she was a general manager at Hasbro, where she successfully reinvented classic business brands including Tonka and Play-Doh. Bossert developed Hasbro's first fully-integrated interactive marketing campaign commemorating Tonka's 50th Anniversary. She also pioneered the toy line's entry into the radio-controlled vehicle market. Previously, Bossert served as category manager for Converse's Fashion Footwear division, where her team successfully re-launched the "One Star" brand, the first Converse-branded footwear line, in addition to the All Star, to sell more than 2 million pairs at retail. "Ellen brings consummate business experience to Domania at a time of tremendous evolution for the company," said Chief Operating Officer Francine Rivkin. "Her energy and enthusiasm, and her passion for consumer brands, will be invaluable as our HomePriceCheck service becomes the launch-point for the Internet's first, truly-independent destination focused on the education and empowerment of the American home-owning public."
Home Price Check
The most comprehensive national database of US home prices
Home Value Check
Proprietary tools for home valuation, projection & equity analysis
Property Tax Tool
Proprietary tool for tax assessment analysis
Inside Scoop
Industry leading news feed plus original content
Mortgage Rates
Current mortgage rates and calculators
HouseTalk
Consumer chat/discussion boards for sharing advice, experience
Neighborhoods
Zip code-based demographic and school information
Boston-based domania.com, a CMGI@Ventures company, is an independent, consumer-centric information and education destination for home buyers, sellers and owners. Featuring an industry-leading suite of tools and services, including HomePriceCheck - the Internet's largest data bank of home sales prices, Domania has partnerships, co-branding relationships or content affiliations with leading web properties including Yahoo! (http://realestate.yahoo.com), America Online (http://aol.homepricecheck.com), Excite, Dow Jones, CompuServe, Motley Fool (http://fool.homepricecheck.com) and HomeSpace.
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